undrunk
new brand positioning
Undrunk is a delicious treat for the health conscious. Steph wanted to launch her alcohol-free spirit subscription into a relatively new market. Her branding needed to catch the eye of her 25-40-year-old target audience, excite potential business investors and woo partner brands who would come to join Undrunk’s subscription model.
“Hubble are legendary. They took my one-line brief and turned it into the most amazing branding package. I’ve had so many comments about how awesome my logo is and I couldn’t agree more!”
— Steph, Undrunk
We created a standout branding package consisting of a brand identity, packaging, and illustration. The simple, but effective, identity cleverly combines the letter U with a glass and garnish.
Our colour palette is inspired by a refreshing drink with a splash of lemon.
Further garnish elements were illustrated to create eye-catching patterns and subtly bring to life the range of spirits Undrunk represent.
The finished look not only appeals to a broad audience, and both genders, it is also neutral enough to compliment other brands included in the subscription service.
